As you read this, the titans of this multibillion-dollar industry are thinking about what will be the next big thing or perhaps negotiating a deal. And no industry right now is generating the kind of attention from this group of elites than cannabis. After all, we're witnessing the disruption of these industries in real time. And it's only the beginning.
Legislators cannot overlook the weight of current public opinion. Nor can they ignore the financial windfall that cannabis can provide. States like California have gotten the media spotlight for a long time where cannabis is concerned. Now, it's time to shine a spotlight on the red states that are pushing the pro-cannabis agenda in the U.S.