Curaleaf: The Emerging Branding Giant

Having the largest footprint in the U.S. cannabis industry has advantages. It’s especially so when your company’s key markets are the most likely in the country to expand from medical-only to fully legalized next. It makes Curaleaf the kind a company investors can't resist for long.

The Cannabis A-Team Is Set to Deliver a 10X Windfall

You'll hear us say this a lot in the coming months: NICI believes that branding will be the key to success as cannabis markets grow and eventually mature. And today, we're going to share with you a pre-IPO company that has taken a broader approach, and focused on parts of the market some of its contemporaries like to pretend doesn't exist.