Back to All Research Reports The “Procter and Gamble of Pot” Could Make You 1,000% You'll hear me say this a lot in the coming months: NICI believes that branding will be the key to success as cannabis markets grow and eventually mature. You must subscribe to Danny Brody’s Cannabis Inner Circle to view this content. To learn more and access special member pricing contact our VIP team at 1-866-298-7257. Sign In Enter your details below. EMAIL PASSWORD Remember Me Forgot Password?