You'll hear us say this a lot in the coming months: NICI believes that branding will be the key to success as cannabis markets grow and eventually mature. And today, we're going to share with you a pre-IPO company that has taken a broader approach, and focused on parts of the market some of its contemporaries like to pretend doesn't exist.
The most important aspect of any IPO (initial public offering) or RTO (reverse takeover) is twofold: share structure and valuation. But, before we dig into this, lets explain the difference between the two.
You'll hear me say this a lot in the coming months: NICI believes that branding will be the key to success as cannabis markets grow and eventually mature.
