4/20 sales hit new records this year, but there’s another day you should be watching for even bigger profits…

April 20 (4/20) is a day that cannabis businesses, consumers, and investors alike look forward to all year long.

It’s the unofficial cannabis holiday that draws millions of shoppers to dispensaries across the country to take advantage of deals and giveaways. This year was no different.

For example, on April 20, 2021, Planet 13 Holdings Inc. (OTC: PLNHF) recorded its highest single-day sales record as customers flocked to its Las Vegas superstore to celebrate and spent $543,000.

Ayr Wellness Inc. (OTC: AYRWF) hauled in a total of $1.24 million across its six-state footprint.

Now, those are both great companies.

But if you’re just looking at those single-day sales from other companies you were on the fence about buying, you’re not getting the full picture of the impact 4/20 has on cannabis businesses – or the industry as a whole.

Because while the 4/20 hype suggests it’s the biggest cannabis sales day of the year, what most people in the business don’t talk about is the “4/20 hangover.” They’ll also bury the fact that those numbers from April 20th can be inflated because of discounts that brought in a lot of people but will hurt the bottom line.

That’s why I wanted to bring you this first-hand report from dispensary owner Charlie Delvalle, who was on the ground at his Hashstoria stores.

Because there’s actually an even more important day that you should be looking forward to as the most profitable day of the year that will really add to the bottom line…

Get the truth about 4/20 cannabis sales in Charlie’s boots-on-the-ground report below:

Take care,

Don Yocham
Executive Director, National Institute for Cannabis Investors

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