Go behind the scenes at one of California’s largest cannabis cultivation operations…
“Quality, consistency, efficiency. First, you gotta do it good. Then, you gotta do it good every time. And then, you gotta do that efficiently,” Graham Farrar tells me.
We’re standing in one of four massive cannabis greenhouses operated by Glass House Group, a privately held company and one of California‘s favorite cannabis brands.
Graham and his business partner Kyle Kazan have spent the better part of the day giving me a behind the scenes tour of their facility, and let me just tell you…
Experiencing this much cannabis in one place is surreal. It’s a sea of green as far as the eye can see.
At this cultivation site just outside of Santa Barbara, we’re just a few feet from the Pacific Ocean. Year-round sunshine and 70-degree weather are the norm.
These ideal growing conditions enable Glass House to produce 20 grams of cannabis per square foot for just $250 per pound.
As a vertically integrated company, Glass House can then sell that same product at its boutique Los Angeles dispensary for $280 per ounce. (For reference, there are 16 ounces in a pound. That means a strain like Purple Gelato goes for $4,480 per pound!)
You need a sophisticated production process in the perfect climate to achieve those kinds of numbers. And having been at this for five years, Glass House claims one of the best in the business.
Now, they have a strong blueprint for how to boost profits from seed to sale.
This is what a successful cannabis grow operation looks like:
While Glass House is still privately held, there is at least one publicly traded cannabis stock in the NICI Membership model portfolio that has translated decades of experience in growing vegetables into one of North America‘s largest operations.
It’s a company I expect to see big gains in the months and years to come. And right now, it’s still trading around $7, which makes it a true bargain.
Executive Director, National Institute for Cannabis Investors
7 responses to “This Is What a Successful Cannabis Grow Operation Looks Like (Video Tour)”
November 05 2020