Here’s how you can discover the next big cannabis brand…
Is there a Starbucks of cannabis? I can’t tell you how many times I’ve been asked that question. And my answer – for now, at least – is always the same. No.
As an industry insider, I can confidently say that there is no Starbucks of cannabis. Yet.
I get why it’s a popular question.
When you walk into a Starbucks, you know that what you order is going to be exactly the same as the last time, whether you’re ordering in Maryland or in Colorado, in a strip mall or in a luxury hotel.
And chances are that when you think about coffee, you think about Starbucks.
So, shouldn’t there also be a go-to cannabis brand?
That’s where the importance of a strong branding strategy comes in.
The Key Components of a Strong Brand
Starbucks has three fundamental components to its winning strategy: a strong brand, innovation, and operational excellence. That’s exactly what a stand-out cannabis company needs, too.
Companies that have an expert branding strategy are the ones that get to set their own price. It’s how Starbucks gets away with selling millions of $5 and $6 cups of coffee every day.
For the cannabis companies that want to fill the Starbucks void, it’s essential that their branding strategy includes:
- Social media marketing.
- Influencer partnerships.
- A loyal following.
- Product transparency and consistency.
- And a strong relationship with shareholders.
At the end of the day, the best cannabis companies will have a community of people who know and love their products.
Discovering the Next Billion-Dollar Cannabis Brand
The exciting truth is that the “Starbucks of cannabis” is just the start. The industry will need a “Coca-Cola of CBD beverages,” an “Uber of cannabis delivery,” an “Apple of vaporizers” – the possibilities here are wide open.
Right now, there is a massive opportunity in the cannabis market for companies to step up and create powerful, consumer-facing brands that people love.
For folks like you, the chance to get in on the ground floor of what could be the Starbucks of cannabis is a once-in-a-lifetime opportunity.
And with my simple three-step strategy, it couldn’t be easier to get started. It’s the same system I used to create my own cannabis fortune – and I’m sharing all the details in my Cannabis Investor’s Master Class.
Just click here to get started so that you can start building your own cannabis fortune today.
Advisory Board Member, National Institute for Cannabis Investors
8 responses to ““A Brand Really Creates the Entire Foundation for Success””
May 27 2020