A look at this year’s historic 420 celebrations…

What started in 1971 as a codeword for a group of pot-smoking teenagers has evolved into a worldwide cannabis mantra.

It’s now used to signify all things cannabis-friendly. It’s used as a time of day to gather and smoke pot. It’s used as a holiday to come together and celebrate the beloved plant.

We’re talking about 420, of course – and that day is today.

And even with a cloud hanging over this year’s celebrations, cannabis businesses in the United States have so far remained steady thanks to states across the country deeming cannabis dispensaries – both medical and recreational alike – essential businesses.

In fact, in some places, cannabis sales have already exceeded highs seen on 420 in previous years.

But that’s not the only thing that has made this year’s 420 a historic one…

How Will 420 Sales Look Different This Year?

Historically, this has been one of the most profitable days of the year for cannabis companies, with sales in 420-friendly states like California, Colorado, and Washington seeing cannabis sales increase by well over 100% in 2019, according to data from Headset.io.

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So far, this year has proven to be no different, and sales could even surpass last year’s numbers.

In California, for example, Weedmaps reported its highest sales numbers of all time, up 50% from the average sales boosts seen on 4/20 after the statewide stay-at-home order was announced in March.

The stay-at-home orders have completely changed what our 420 celebrations looked like, though.

Not Your Typical 420 Celebration

Last year, Denver hosted its annual Mile High 420 Festival with tens of thousands of people flooding downtown Civic Center Park with smoke to celebrate the holiday.

This year, however, downtown Denver is looking a lot different. The Mile High 420 Festival had to be canceled for the first time ever because of the coronavirus.

But even though this year’s 420 celebrations are looking much different than the usual smoke-filled outdoor concerts, that didn’t mean we had to skip the celebration altogether.

Celebrating 420 During COVID-19

Weedmaps filled the void with a free virtual 420 celebration headlined by none other than the cannabis icon himself, Wiz Khalifa. Attendees around the world lit up at home in what turned out to be the largest virtual smoke session of all time.

National Cannabis Festival and The Emerald Cup also teamed up for a Highstream 420 Festival to support coronavirus relief organizations. The event was being billed as a “full day of music performances, online workshops, demos, and interactive panels,” and should still be going on until 10:00 P.M. EST if you want to catch the tail end.

And cannabis companies have made it easier than ever to purchase cannabis during the quarantine.

Depending on your location, some dispensaries are offering pickup and delivery services to maximize convenience (and minimize contact). You can use this dispensary finder from Leafly to find 420 deals near you.

Whichever way you look at it, from virtual smoke sessions to cannabis delivery services, 4/20/20 has proven to be a 420 for the history books.

And remember – 420 doesn’t have to end today. With the year being 2020, and the month being April, you have an excuse to celebrate the entire month of April.

Have a safe and happy holiday,

P.S. While you’re stuck at home, don’t forget to check out our list of eye-opening cannabis documentaries to stream all month long.


Comments

7 responses to “How the Cannabis Industry Adapted to a Historic 420”

      • After all the good articles I read about Green Growth brands their plummeting stock price is disappointing. I sold mine at 75% loss. But watching it. Can’t believe almost ALL of these companies will go up once legalization is finally announced. Have same situation with Emerald Health and a few others

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