Here’s how to learn more about the cannabis plant without an advanced science degree…
As we keep an eye on the turning point for markets, now is a great time to bone up on the science behind the cannabis plant.
Cannabis is a wonderfully complex plant. And that complexity is precisely why the benefits from it can be so far-reaching.
But that complexity leads to a lot of terminology being cast about. So, today, I wanted to give you a roundup of some of the resources we’ve created to help you better understand the lingo.
That way, when we make our next move into top cannabis companies, you’ll have a solid foundation to better understand the strengths of my recommendations.
And it starts by knowing the two main branches of cannabis – marijuana and hemp.
The Cannabis Family
Marijuana is pot. These plants produce high amounts of THC; the compound that gets you high.
Hemp, on the other hand, is a strain of cannabis that, as legally defined, produces less than 0.3% THC.
Now, there are two types of hemp plants. There is industrial hemp that grows easily but is mainly used for food products like hemp protein, hemp oil, and protein powders. It also has many industrial applications.
These grow tall and thin and can be planted closely together.
The other type of hemp is grown specifically for CBD. It’s grown with care and, like a marijuana plant, is harvested for its flower – which contains all of that valuable CBD.
And the opportunity in cannabis lies primarily in the compounds produced in the flowers of marijuana and flower-rich hemp.
These compounds fall into the main categories of cannabinoids and terpenes.
Unlocking the Power of the Cannabis Plant
THC and CBD are cannabinoids. But there could be over 100 more of this class of molecules produced in cannabis flowers. It’s a fantastically rich field of study, and I’d encourage you to read our “Comprehensive Primer” on these powerful products of the cannabis plant.
You should note that cannabinoids are flavorless and odorless compounds. The smell and taste come from the second major class of compounds – terpenes.
The second guide I’d suggest you read will provide you with all you need to know about these complementary, effect-enhancing compounds. As you’ll see, terpenes provide more than just taste and smell.
Lastly, these compounds work together to create what is commonly called an “Entourage Effect.” That means that cannabinoids and terpenes work together in interesting ways.
To see why it’s important, make sure to take a look at “Cannabis and the Entourage Effect Explained.”
And remember, economic recessions have happened before.
They always present an opportunity, provided you look forward. We always have the power to be aware of what’s out there when we don’t panic and stay focused.
So, as we look for even better opportunities to add to our positions, these resources will help you be better prepared to strike when the moment is right.
You’ll know just how big the opportunity is in front of you.
Until next time,
Don Yocham, CFA
Executive Director, National Institute for Cannabis Investors
6 responses to “The Full Profit Potential Behind the Cannabis Plant”
March 23 2020