It’s the perfect time to get ahead of the merging $20 billion CBD market and $9 billion sports recovery market…
One of the biggest trends of 2020 is going to be the convergence of athletics and cannabis-based medicine.
And that fact was proven again when Terrell Davis, a former National Football League (NFL) running back for the Denver Broncos, announced the launch of a new performance drink from the company he co-founded, DEFY.
Davis has talked before about the toll that playing in the NFL took on his body and how he felt that he failed to recover from aches, pains, and injuries at a reasonable rate.
Unfortunately, Davis wasn’t allowed to use cannabis-based medicine during his playing days.
But now it’s a different story.
“I’ve been on CBD for well over a year now, and I can tell you that my body feels great. I have no more inflammation in my body, my knee, and my joint pain is gone. My migraines – I haven’t taken migraine medicine for over a year,” the three-time All-Pro running back said in a recent interview.
The Convergence of CBD & Sports
By 2024, the sports recovery market could be worth $9 billion.
And the CBD industry is expected to generate over $20 billion in sales during that same time.
Needless to say, the convergence of these two sectors will create a booming profit opportunity.
It’s part of the larger cultural shift we’ve seen around cannabis.
No longer stigmatized as something that’s just for stoners, cannabis has become a wellness product for athletes, parents, professionals – just about every walk of life.
And the flood of athletes who are going to turn to CBD for sports recovery means big things for cannabis companies:
- An all-new customer base.
- Entirely new products to sell.
- Endorsement deals with high-profile athletes who bring more positive attention to the cannabis sector.
A new bill has opened the door for CBD to be marketed as a dietary supplement. See how it’s already giving a boost to CBD companies and fast-tracking the market to reach its $20 billion potential.
And one of the biggest benefits of all is obviously more revenue.
As we continue to uncover the full profit potential of the cannabis plant, there is a whole range of cannabis compounds that could have miraculous health benefits.
Athletes run in close circles, so they will be the first to spread the word with each other about how a product with THCV, CBDP, or CBD is helping them.
Then, that spreads to the general public who want to try out these products for their aches and pains.
They find a product they like and stick with that brand for the rest of their lives.
That’s how cannabis companies are going to start winning over life-long customers, bringing in more revenue than ever before.
In fact, analysts believe the CBD market could outpace the cannabis industry as a whole by as much as 15 times.
Don’t get left on the sidelines while other investors are getting ahead of this soon-to-be $20 billion market.
Learn how to claim your stake in the CBD revolution right here.
2 responses to “What Happens When Professional Sports and Cannabis Collide”
January 31 2020