The launch of Canada 2.0 is well underway with a new line of products…
Canada legalizing recreational cannabis in 2018 was monumental for the industry. It was the first G20 nation to have that historic honor.
However, you couldn’t exactly call it a “smooth” launch.
Since recreational legalization sales started, there have been product shortages, oddities in the licensing process that look suspicious, and companies like CannTrust Holdings (NYSE: CTST) giving the whole legal industry a bad image because it wasn’t playing by the rules.
However, we’re now entering into a period that’s been dubbed “Canada 2.0.”
That is when vapes and edibles will be legal to sell for my neighbors up north.
It took a little longer than most have liked, but those products are finally supposed to hit the shelves in mid-December.
And when those products do hit the shelves, it’s going to rapidly bring about the global normalization of cannabis.
Buying a THC-infused beer will eventually be as common as walking into a bar and asking for a Bud Light.
The Molson Coors Canada and Hexo Collaboration
When Molson Coors Canada and Hexo Corp. (NYSE: HEXO) joined together to make cannabis-infused beverages, they created the Truss Beverage Co.
On October 17, Truss announced that it is partnering with Flow Glow Beverages Inc. to manufacture and distribute CBD-infused spring water.
Flow Glow is known for its Flow Alkaline Spring Water and, as you can see from the picture to the right, this particular CBD-infused beverage line is focusing on a health branding experience with CBD-infused spring water.
I’ve wrote about this before, but it shows that cannabis products aren’t just for “stoners.”
I also can’t mention the edible market without talking about chocolate-infused products.
When edibles are allowed in Canada, Aurora Cannabis Inc. (NYSE: ACB) plans to roll out a line of chocolates, mints, gummies, and vegan brownie cookies. Remember that a lot of people who are new to legal cannabis don’t want to smoke, so they are going to turn to things infused with THC that they can eat.
And that leads me to vaping products…
Aphria Gets in the Vape Game
I’ve talked about before how the issues with the vaping crisis are mostly associated with the illicit market.
In theory, that should increase the demand of licensed products from legal dispensaries.
Again, it will take some time to see what kind of reception legal vape products get in Canada, but that’s not going to stop the launch of Canada 2.0.
In fact, Aphria Inc. (NYSE: APHA) hopes to roll out the products below as soon as it receives approval from Health Canada.
As you can see, the warning labels that have to be on there take up a lot of space.
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But the products once out of the box look clean and professional.
This is an approach we will see more and more, as the cannabis vape industry starts to grow up. Vape companies will produce more sleek products and focus less on anything that’s gimmicky.
I’ll have more on Canada 2.0 as the time gets closer, but for now, Canadian cannabis companies are getting ready for a whole new opportunity in December.
Executive Director, National Institute for Cannabis Investors
P.S. Canada 2.0 is going to bring a whole wave of new cannabis products into the Canadian market. And while some of them will not move the needle much, others will cause sales to soar. Pinpointing which products and which companies have the potential to show investors generous gains is crucial in this upcoming market. That’s why The Institute has put together a first-of-its kind resource – the 2020 Pot Profits Roadmap. This practical, no-nonsense guide is your best shot at profiting off of this projected TRILLION-DOLLAR industry. Click here to claim your copy.
9 responses to “Edibles and Vapes Are About to Hit Canada”
October 18 2019