This is how Trulieve currently operates more dispensaries than the legal limit…

The fiasco surrounding the Ontario cannabis license lottery proved that cannabis companies will do everything they can to ensure they stay ahead of the game.

And for good reason: Edibles sales are going to kick off in Canada in December, a market with a projected worth of $4.1 billion by 2022.

That’s why winning licenses now is a cutthroat event for our neighbors up north.

But are things any less competitive in the United States when it comes to licenses?

The short answer is no.

In fact, there’s a company in Florida that makes acquiring licenses look easy, thanks to management’s experience with regulations and compliance.

You know from before that lawyers make great cannabis executives, and one executive in particular has used her expertise to gain an advantage over the rest of the cannabis market.

And when you see how she did it, you’ll know why her company is a leader in the fast-moving Florida market…

How Trulieve Is Winning the Florida Cannabis Market

Trulieve Cannabis Corp. (CSE: TRUL, OTC: TCNNF) is perhaps the best example of a company that understands the licensing process from front to back.

CEO Kim Rivers has an extensive background navigating mergers and acquisitions, and she utilized her skillset quickly; she opened the first cannabis dispensary in 19 different municipalities in Florida.

Rivers took a look around at the potential legal roadblocks, then took initiative by fighting the original cap on dispensaries in Florida. In a genius move, she attacked the 2017 law that limited the number of licenses for each operator.

That number was set at 35.

Rivers argued that because she already had licenses before the law was established, those shouldn’t count towards the cap.

She won.

Trulieve expects to have 44 stores open in Florida by the end of this year, maintaining her company’s status as the largest dispensary network in Florida.

People quickly took note of her success; Rivers’ expertise in Florida’s medical marijuana policies landed her a spot on the Medical Marijuana Advisory Committee for the state.

This group will work directly with the Florida Department of Agriculture and Consumer Services to help enhance the medical marijuana policies of the state through expanding patient access.

This position ensures she is up to date on the latest proceedings, and gives her the power to make recommendations to the Legislature and the Department of Health’s Office of Medical Marijuana Use.

With these capabilities, you can bet Rivers is positioning her company for growth in new markets that will benefit the most from state industry regulations.

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Just check out her company’s sequential revenue increases.

After the big victory in court, Trulieve had a revenue increase of 86% from Q2 2018 to Q3 2018. The company continues to post consistent gains every quarter.

Rivers is not the only one with legal experience on her side.

Director Peter Healy manages a leading law firm in San Francisco, and Trulieve lobbyist Brian Ballard was on Donald Trump‘s inauguration committee, and has served as a delegate.

As a top lobbyist, Ballard’s proximity to decision makers in Washington helps ensure the company is up to date on the latest proceedings and isn’t blindsided by anything.

That’s why I’ve said before, having legal expertise is so important in the cannabis market.

When you’re making your own investing decisions, look at who is running the company.

Look at the board, and look at the connections all of those key executives have throughout multiple industries.

P.S. When we’re on the lookout for cannabis companies to recommend, leadership is one of the first things our analysts take a look at. That’s why when they saw the executive team of this company, they knew they had found something special. Any day now, our experts expect the “Grandaddy” of all cannabis IPOs to happen. With a founder who has been dubbed the “Father of the Modern Cannabis Industry” and an executive team that’s a who’s who of connected political insiders, they have the power to blow open doors and dominate markets like no other. In fact, they could be the next record-breaking cannabis IPO, bringing in a potential $5 billion dollars in new wealth for investors. To learn how you could get a shot at part of this fortune, go here now.


7 responses to “The Secret to Trulieve’s Domination in Florida”


  2. in the portfolio you have two emerald stocks, EMHTF, and EMH, what is the difference, they are both emerald health therapeutics, and how did you purchase EMH

  3. Hey Greg , Charles Wade here … I’ve been looking into the legitimate part of gaining a business form for myself .. Stocks are one thing.. but I myself like some are more hands on.. started with Mike Ward, Yurself, Keith and Tom of MomeyMapPress.. stocks I’ve not had such luck of the dice.. to many variables happen hourly in global or jurisdictional in the US or Canada… I’m pledging to open a new company with professional guidance to know all formality to enter on good terms and a viable resource for these new products and medical aids … truly alway value you guys and need just a way to search information to gain land possible Govt Farm Act , then to squire grants to apply licensing, standards for all divisions of the business , an whole gives best financial advice and professional legal advice to be the best entrepreneur in my area.. plus I’m already a ptrofessional Lighting Luminous designs, controls , and circuit distribution.. 35 years training .. that plus farming most of my life.. I pray an Angel can pick this soul up and help me and my family with the opportunity for my retirement … get time call me …Charles P Wade of Odessa , Texas .. new virgin ground to bring newest ideas and products… I want in on it now .. the 22nd Liefwire will be at D/FW this weekend .. I’m 7 hours away .. planning to go see… your knowledge of the industry is important to me ..respectfully Grateful , Charles P Wade ..

  4. I don’t have any shares yet but I have picked out 3 stocks to follow until I save enough money to invest. That will be Awesome to have Trulieve has one of those 3. May the Force be with you. Leslie 9/2019…..

  5. I have Trulieve stock and all it has done since I bought it is go down in value. Can you please give me advice as to what to do. I appreciate your help. Gene Shumann

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