CBD and mud have a new connection that’s a lot more obvious than you might have imagined. See how one company is shaking up the game by targeting a major audience.
If you’ve ever watched or participated in a Tough Mudder event, you know how physically demanding they are.
Participants trek obstacle courses ranging in length from 5Ks to an astounding 25 miles, testing their endurance as they crawl through mud, dunk themselves in ice water, scale 20-foot walls, and pull themselves along inclined monkey bars.
In the “Toughest Mudder” challenge, the fittest of the fit tackle 20 obstacle courses for 12 hours.
If that isn’t enough excitement, the “World’s Toughest Mudder” lasts 24 hours.
It’s personally not my idea of a day in the park, but people go crazy for these things, and I only expect more and more people to sign up for these events.
Currently, Tough Mudder claims three million participants in 130 different events every year across 10 countries.
And though Hollywood likes to portray cannabis enthusiasts as sloths who lounge on couches and eat pizza all day, Tough Mudder is clearly bucking the trend.
That’s why one smart company is targeting these weekend warriors.
It’s a pyramid scheme we actually like…
Why CBD and Athletics Are a Perfect Match
Late last week, in another show that 2019 truly is “The Year of CBD,” Endoca, a leader in organic cannabis products, announced a sponsorship deal with to become the official CBD partner of Tough Mudder.
The company will sponsor the iconic Pyramid Scheme obstacle, in which participants work as teams to pull each other over a 12-foot slanted wall.
If that doesn’t get the attention of these “Mudders,” the free samples of Endoca CBD oil at the finish line are sure to.
Henry Vincenty is Endoca’s CEO. “By using CBD in various forms before, during, and after a workout,” he said in a press release, “we’ve found the body to have a quicker return to top condition.”
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Recovery is a key topic for any athlete, and as Mudders use these samples and experience their benefits, Endoca could well be making lifelong customers.
But the benefits of CBD go far beyond keeping weekend warriors in the game.
The NHL Alumni Association is studying the effectiveness of CBD in treating the many symptoms of chronic traumatic encephalopathy (CTE) like depression, PTSD, and dementia. The UFC has partnered with Aurora Cannabis Inc. (NYSE: ACB) to advance clinical research into how well this miracle compound can help their elite athletes with overall wellness and recovery.
And if it helps those hard-core fighters get back in the ring, then imagine how much it can help the average person improve the way they feel just going about their day.
The Booming Profit Potential of CBD
More folks are using CBD as wellness products, which is a part of a new concept called a “health span.”
Back in the 1900s, the average life span in the U.S. was about 47. In 2018, it was 78. People are living longer thanks to better medicine and more access to it, but living longer has presented a new set of issues.
If you live to 78 but start having health problems at 50, you may have to live through 28 years with a debilitating disease and chronic pain, which can also lead to depression.
That’s why cannabis firms are starting to brand themselves as wellness companies, which all relates back to our health spans. Our health spans are about how well we feel and how healthy we can stay with the time we are given on Earth.
CBD has shown signs of reducing inflammation, promoting a sounder sleep, helping to fight stress and anxiety, improve heart health, and can alleviate cancer-related symptoms.
So Endoca sponsoring an athletic event is a savvy move.
However, it’s not just athletes who will be using cannabis-based medicine regularly.
Recent studies have shown that CBD oil could help play a role in the treatment of arthritis. Over 50 million Americans suffered from arthritis as of August 2018, and it unfortunately can cause a great deal of stiffness and pain.
While CBD oil may not be a direct cure, the oil could help alleviate some of the pain.
That again is the concept of a health span – how well you are generally feeling each day and finding ways to limit aches and pains. With cannabis firms starting to tout the health benefits of their products, money is pouring into the CBD market.
Identifying the Biggest Wellness and Health Opportunities
In 2018, the CBD market was worth roughly $600 million, and I expect it be a $2 billion market by the end of 2019.
That’s a 233% increase in just one year, and that may be even be too conservative of a number. It could even be a $3 billion market, and one of our picks in the Cannabis Investor’s Report will be leading the way.
Again, a big catalyst for continued CBD sales growth will be those buying it for health and wellness.
For our Elite Members, you already know how to identify the best opportunities in the health and wellness sector. In fact, one of our sub-categories in the database is “Health and Wellness.” You of course have NICILytics, which you can access right here.
For those who aren’t familiar with our stock-rating tool, we have more than 170 companies in our database, which can be sorted by our ratings between 0-5. You can also sort companies by price, country, and market value, just to name a few of the other ways to find money-making opportunities. For folks who are just hearing about NICILytics, you can learn more about it right here.
I hope this report gives you a better understanding of one of the subsectors I’m looking through to find new opportunities.
Executive Director, National Institute for Cannabis Investors
P.S. It seems like everyone wants to get in on the CBD revolution. Martha Stewart announced her partnership with cannabis company Canopy Growth for a new line of hemp-derived CBD products. Willie Nelson has his own line of CBD-infused coffee beans. And major companies like Coca-Cola and Anheuser-Busch have even shown interest in CBD-infused beverages. With all of this major interest in such a rapidly growing sector of the industry, we’re entering the perfect CBD “sweet spot” where investors could potentially see mind-blowing profits. For your chance at these potentially lucrative profits, just click here.
7 responses to “CBD Just Got a Lot “Muddier””
June 12 2019