While commentators will be looking at swings and spectators will be keeping close track of strokes on their scorecards, I’m going to be paying attention to something very different at this year’s PGA Championship.
The 101st PGA Championship is officially underway at the Bethpage Black Course in Farmingdale, New York.
This is an exciting day in the sports world, and by Sunday, professional golf will have a new champion.
That winner will take home his piece of a purse sized at over $11 million – not to mention the money he’ll make through sponsorship agreements.
Of course, we can expect some more winners at the sports books in Las Vegas. Golf wagers account for about $5 million in revenues for Nevada sports betting.
And the tournament itself is expected to generate over $100 million for the local Long Island economy.
Cannabis Takes Center Stage at PGA Championship 2019
It may not matter who takes home the coveted Wanamaker Trophy. In the end, CBD will be the real winner of this championship.
Professional golfer Bubba Watson has just signed on with cbdMD, a Charlotte, North Carolina-based CBD company.
It was the natural next step for the 12-time PGA Tour winner who recently called CBD “a no brainer.”
“I see Phil Mickelson winning at 48, so I’ve got at least eight more years of having a shot of winning some tournaments,” Watson said in an interview. “So for me it was about how I create longevity in the game of golf and spending time with my kids running around. CBD was easily a fit for me.”
His endorsement is the first of its kind for anyone at his level in golf, but Watson joins a growing number of athletes who are endorsing cannabis-based solutions to common sports ailments.
In fact, it’s very likely we could soon see other golfers follow suit.
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Incidentally, Phil Mickelson, a fellow lefthander and winner of an astounding 44 PGA Tours, is the subject of CBD speculation himself.
During his second round at the Masters Tournament last month, the legendary golfer was seen discreetly placing a dropper in his mouth.
While we can’t say for certain what was in that dropper, we can take a pretty good guess.
As most golf fans will know, Mickelson suffers from psoriatic arthritis. He began using a drug called Enbrel in 2010 to treat this painful condition, and you may even remember some television commercials in which the legendary golfer endorses the product.
But Enbrel is taken by injection. If Mickelson is taking the time between swings to drop a substance in his mouth, it’s most likely CBD oil.
According to the Arthritis Foundation, “a recent trial showed CBD alone was effective” in treating certain forms of arthritis, and that “it appears as though it is very safe.” Since the 2018 Farm Bill essentially legalized CBD at the federal level, we can expect to see a lot more studies like this one proving the medicinal benefits we’ve known about at the Institute for so long.
I believe Mickelson has discovered those benefits firsthand, and I wouldn’t be at all surprised to see him sign on with a CBD company the same way he did with Enbrel.
It doesn’t stop there, either.
Something Else to Chew On
Mickelson and 2019 Masters champion Tiger Woods were both seen chewing gum on the links at Augusta.
That caught a lot of eyes, as it’s not something we’ve previously seen either golfer do on the course over their long careers.
It could be that Mickelson and Woods both decided to pick up the habit this year.
But the buzz on the green is that they’re chewing CBD gum.
I won’t throw my hat into that conversation, because I’m not sure there’s enough evidence to prove that speculation one way or the other.
But I bring it up because the very fact that there is a conversation about it proves just how mainstream CBD has become.
Whether or not these golfers are chewing CBD gum, it’s perfectly reasonable to think that they could be – and they wouldn’t lose face over using this cannabis-derived product, either.
We’ve come a long way – but we still have further to go. More and more athletes at the highest levels of their sports will come out in support CBD and sign sponsorship deals with more and more cannabis companies.
That means there’s still time to get ahead of this wave and see major profits.
Before I Go
There’s one remark Watson made that really stood out to me, and I want to bring it to your attention.
Speaking on the safety of CBD, he said, “There are certain companies we trust.”
That statement resonates with something I’ve been saying for a while: There are a lot of wannabes and pretenders out there trying to cash in on the Year of CBD, but you should only trust a handful of the best companies out there.
The Institute is here to guide you to the best of the best, and I want to make sure all of our members have an opportunity to ride this wave.
Make sure you know how to play the Year of CBD today.
Executive Director, National Institute for Cannabis Investors
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2 responses to “Cannabis at the PGA Championship”
May 16 2019