Cannabis companies are racing to enter the CBD market. It’s an industry that is going to be massive. And that’s why, 2019 is the “Year of CBD.”
I recently proclaimed 2019 the “Year of CBD,” and it seems from the mainstream coverage I’m starting to see, folks got the memo.
Early in 2018, Canopy Growth (NYSE:CGC, TSX:WEED) purchased Canadian hemp producer Green Hemp, and it also bought the assets of Ebbu, LLC, a U.S.-based hemp company.
For 2019, Canopy is making even bigger moves in the CBD market.
On Jan. 14, the Canadian company announced it received a license in New York to process and produce hemp. It will invest as much as $150 million in its New York operations to produce hemp extracts (potentially the largest hemp investment to date), which includes hemp-based CBD products.
Not to be outdone, Aurora Cannabis (NYSE:ACB, TSX:ACB) is also getting in on the action.
In May 2018, Aurora boosted its stake in Hempco to more than 50%. For more than 10 years, Hempco has been a pioneer in hemp-based foods. A few months later, it acquired Europe’s largest hemp producer, Agropro.
In the next few months, Aurora will unveil a plan to produce hemp-derived CBD products for the U.S. market, according to Business Insider.
While this news is coming in fast and furious, I can’t say I was surprised.
The passage of the Farm Bill effectively normalizes CBD across the country by making industrial hemp, a major source for CBD, legal on the federal level.
Hemp farmers can now access banking services, crop insurance, and even federal grants for research that were previously unavailable. For manufacturers and distributors, it is now clear that it is legal to transport hemp and its products, including CBD, across state lines.
But one area that still needs to improve in the cannabis community is education.
Folks easily confuse THC (psychoactive ingredient of cannabis) with CBD (non-psychoactive ingredient).
Some believe CBD will make them feel “trippy,” which leads to the false belief that hemp-derived products are illegal.
Advertising Will Lead to Big Bucks for CBD Companies
At the end of 2018, I saw one of the most promising signs of mainstream acceptance of CBD advertising.
On Dec. 31, 2018, Elixinol, a specialist in hemp-derived CBD, advertised on several digital billboards around Times Square. With one million reportedly ringing in 2019 at “The Crossroads of the World,” a potential of two million eyeballs could have had the chance to witness Elixinol’s ad.
That was a great start for CBD.
Get ready for even more advertising on the world’s biggest stage: the Super Bowl. On Feb. 3, when the New England Patriots Square off against the Los Angeles Rams, I already know who will win.
The answer is the CBD market.
At the stadium, the Baristas Coffee Company will feature ads for its EnrichaRoast CBD Coffee. Baristas was founded in 1996, and you can currently buy Baristas’ CBD coffee on its website. The company claims it will “get you through your day feeling awake and great.”
The ads will run throughout the day in and around the stadium before, during, and after the game, according to Forbes.
And this is a huge first step in the right direction.
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Baristas CEO Barry Henthorn told Forbes that it’s difficult getting CBD products in the mainstream media. He noted that Amazon, Overstock, and eBay will only sell products labeled “hemp,” not “CBD.”
So think about what this will do when Amazon, Overstock, and eBay see CBD advertising at the Super Bowl. People will be a lot more educated and a lot less confused about what the difference is between THC, CBD, hemp, and cannabis.
And as the “Year of CBD,” keeps rolling right along, our readers will be the first to know how to profit.
Thanks for being an important part of the National Institute for Cannabis Investors,
Executive Director, National Institute for Cannabis Investors
PS: We just brought together former Speaker of the House John Boehner and the most powerful people in the cannabis world – and they revealed an uncensored, highly controversial prediction that could help you make a fortune. If you missed seeing this historic event LIVE, click here for a special rebroadcast.